#Pepper THings
Dr Pepper drinkers LOVE Dr Pepper. They also say some pretty crazy stuff online.
So we created a social campaign fueled by Dr Pepper fans’ real quotes.
We kicked things off with a series of organic social videos re-enacting some Pepper Thing quotes.
Fans’ Pepper Thing quotes were so great at selling Dr Pepper; all we had to do was feature them over some delicious product footage.
We made custom plaques honoring the Pepper fans whose quotes we featured in our videos.
Made with Sam Dworkin, Curtis Petraglia (CD), Ryan Lehr (CCO)