IT’s a pepper thing

Dr Pepper drinkers might come from different walks of life but they all choose it for the same reason… it’s one-of-a-kind taste. No matter who they are or what they look like, they’re bonded by the unique blend of 23 flavors for life. It’s A Pepper Thing.

We created a series of product videos & social content fueled by fans’ real Pepper Thing quotes from social media.