After a year of wedding postponements, summer 2021 was gonna be big, and every single beer brand was looking to capitalize. Bud Light had a budget of approximately 1 bajillion dollars. Sam Adams had 20k. We needed to generate engagement without breaking the bank. So we invited people to win a free open bar on us. The catch? They had to mention Sam Summer Ale in their vows.
We announced the prize on social with some inspired examples:
The promotion got some attention…
Now that’s true love (of free beer)