Doritos
At Super Bowl LIV, the Ranch got cooler.
After the big game, we challenged fans to come up with their own dance moves on TikTok.
#CoolRanchDance videos got over a combined 1.2 Billion views, 10x more than the actual Super Bowl.
We turned Sam Elliott’s iconic dancin’ stache into a GIPHY sticker, available to everyone on IG stories.
During the Super Bowl, we live-answered Twitter’s burning Yay or Nay questions.
Made with Sam Dworkin, Jason Gan & Clark Chamberlin, Caroline Cappelli & Ryan Tovani (ACDs), Laura Petruccelli & Rohan Cooke (CDs)