CALM WASH
In these trying times, the last thing anybody needed was another brand message about “these trying times.”
So we created something different for car enthusiasts: an escape from lockdown into a dreamy, psychedelic car wash.
Sit back, relax and take an audio-sensory journey through Calm Wash.
Guided meditation videos got people to stop scrolling and start breathing.
Posters for the film launch
The pinnacle of advertising—not sucking.
Made with Sam Dworkin, Rony Castor & Anthony O’Neill (ACDs), Wes Phelan & Matt Edwards (CDs)