Adobe Rush

Adobe Rush is a mobile editing software made for social content creators. 
To promote the launch of the app, we partnered with content creators to show how easy it is to edit on the go with Adobe Rush.

After the launch, we made targeted pre-roll ads before each influencer’s videos that feature them editing what you’re about to watch.

The last frame of each ad is the first frame of their video, creating a seamless transition from ad to content.

For once, viewers reacted positively to a pre-roll. Videos featuring our ads had as many comments about the ad as the actual content.

The launch spot ran live at Adobe Max, to an audience of over 10,000 creatives.

By the end of our campaign there were over 3 million downloads of the app.